Where the money comes from

Funds for KansasStateCars.com come from each participating dealer. Some folks ask, "Don't you just mark up the price of my vehicle to fund these commitments?" The answer is absolutely not. The money comes from reallocating funds that were already being used for advertising via media such as radio, newspapers, television and direct mail. Here's why.

Shifting advertising from traditional to online media

While these advertisements reach a broad audience, they can be very expensive. Every dealer across the nation has to factor a portion of this business expense into the price of each car, which factors into an average cost of $300 to $600* for advertising expenses per vehicle.

At the same time, we know that the Internet is changing the way we go about our daily lives, including the way we shop for automobiles. In fact, more than two-thirds of buyers use the Internet to locate and research vehicles of interest.**

With this shift toward online media, KansasStateCars.com dealers realized the money being spent on expensive traditional advertising could be put to better use -- to support student scholarships, facility enhancements and alumni programming -- by moving some of their advertising from traditional media to the Internet. In addition, this allows us to provide a valuable tool that enables K-State alumni, fans and friends to do much of their auto shopping for without ever leaving their computer.

Purchases support Wildcat excellence

By reducing our investments in traditional media advertising and advertising vehicles online at KansasStateCars.com helps cut costs. These savings allow us to support causes at K-State. Our vehicle prices stay the same (and many even cost less), meaning that you won't pay any extra ... you'll just get a great deal on a vehicle while also helping support Wildcat excellence.

With KansasStateCars.com, you're not buying a vehicle from just any auto dealer. You're buying from a dealer who is committed to supporting the K-State legacy for generations to come. And that's something we can all cheer about.

*National Automotive Dealers Association 2007
**J.D. Power and Associates 2006 New Autoshopper.com Study